{"id":24380,"date":"2025-08-25T13:56:59","date_gmt":"2025-08-25T11:56:59","guid":{"rendered":"https:\/\/cubeconcepts.de\/?p=24380"},"modified":"2026-06-12T07:07:56","modified_gmt":"2026-06-12T05:07:56","slug":"nouveau-projetmarketing-cube-concepts-celebre-son-succes-de-pv-avec-tms","status":"publish","type":"post","link":"https:\/\/cubeconcepts.de\/fr\/neues-projektmarketing-cube-concepts-feiert-pv-erfolg-mit-tms\/","title":{"rendered":"Nouveau marketing de projet\u00a0: CUBE CONCEPTS c\u00e9l\u00e8bre son succ\u00e8s PV avec TMS"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Comme dans <a href=\"https:\/\/cubeconcepts.de\/fr\/19-mwp-delectricite-solaire-purem-by-eberspaecher\/\">Purem by Ebersp\u00e4cher<\/a>r \u00e0 Wilsdruff ou <a href=\"https:\/\/cubeconcepts.de\/fr\/schafer-werke-avec-un-grand-parc-solaire\/\">SCH\u00c4FER Werke<\/a> \u00e0 Neunkirchen, notre client pourra <a href=\"https:\/\/cubeconcepts.de\/fr\/electricite-verte-pour-tms-oberboihingen\/\">TMS<\/a> \u00c0 Oberboihingen, une installation photovolta\u00efque de grande envergure vient d'\u00eatre officiellement inaugur\u00e9e. Sur une surface de toit d'environ 3 500 m\u00e8tres carr\u00e9s, pr\u00e8s de 1 000 panneaux solaires produisent d\u00e9sormais de l'\u00e9lectricit\u00e9 verte, couvrant environ 35 % des besoins annuels de l'entreprise. TMS est ainsi certifi\u00e9 comme une exploitation neutre en CO\u2082 \u2013 un signal fort pour la protection du climat, la comp\u00e9titivit\u00e9 et la fid\u00e9lit\u00e9 au site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre marketing de projet : rendre la durabilit\u00e9 visible<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec la mise en service de l'installation photovolta\u00efque, nous avons simultan\u00e9ment c\u00e9l\u00e9br\u00e9 une nouvelle pierre angulaire de notre nouveau marketing de projet. L'approche CUBE-CONCEPTS : nous accompagnons nos clients non seulement dans la planification, le financement et la r\u00e9alisation d'installations photovolta\u00efques, mais aussi dans la communication de leur engagement, respectivement dans <a href=\"https:\/\/cubeconcepts.de\/fr\/produits\/marketing-photovoltaique\/\">Marketing photovolta\u00efque<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On peut notamment citer :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relations publiques et relations m\u00e9dias<\/strong>: R\u00e9alisation de prises de vues par drone, de vid\u00e9os, d'interviews ainsi que de coordination en arri\u00e8re-plan.<\/li>\n\n\n\n<li><strong>\u00c9v\u00e9nements d'inauguration<\/strong> lors de la mise en service de l'installation ou apr\u00e8s celle-ci \u2013 planifi\u00e9 et organis\u00e9 en collaboration avec nos clients.<\/li>\n\n\n\n<li><strong>Moments symboliques<\/strong> comme la remise d'un certificat de durabilit\u00e9 qui renforce le message en interne et en externe.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette approche \u00e9largie, nous nous assurons que nos clients b\u00e9n\u00e9ficient non seulement d'une \u00e9lectricit\u00e9 propre, mais qu'ils ont \u00e9galement la possibilit\u00e9 de rendre leur investissement visible pour l'avenir \u2013 aupr\u00e8s de leurs employ\u00e9s, partenaires commerciaux, clients et du public. Ceci s'applique \u00e0 la presse r\u00e9gionale, \u00e0 la presse sp\u00e9cialis\u00e9e concern\u00e9e ou, si d\u00e9sir\u00e9, \u00e0 l'\u00e9chelle de l'Allemagne et de l'Europe. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sonance positive et couverture m\u00e9diatique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme lors de nos pr\u00e9c\u00e9dents \u00e9v\u00e9nements d'inauguration, TMS a \u00e9galement prouv\u00e9 que le concept de communication est efficace : l'entreprise s'est d\u00e9clar\u00e9e tr\u00e8s satisfaite du d\u00e9roulement de l'\u00e9v\u00e9nement et s'est particuli\u00e8rement r\u00e9jouie de la couverture m\u00e9diatique positive dans la presse r\u00e9gionale. Celle-ci a encore consid\u00e9rablement renforc\u00e9 l'impact du projet et soulign\u00e9 la valeur de notre marketing de projet commun. En outre, l'\u00e9v\u00e9nement a offert l'occasion de nouer de nouveaux contacts et d'approfondir les relations existantes \u2013 une valeur ajout\u00e9e dont b\u00e9n\u00e9ficient aussi bien notre client que nous-m\u00eames.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'inauguration de l'installation photovolta\u00efque chez TMS d\u00e9montre une fois de plus l'importance de combiner la mise en \u0153uvre technique et une communication cibl\u00e9e. Notre approche commune rend la transition \u00e9nerg\u00e9tique non seulement mesurable, mais aussi visible et tangible. Pour TMS, ce projet a non seulement marqu\u00e9 une nouvelle \u00e9tape vers la neutralit\u00e9 climatique, mais a \u00e9galement renforc\u00e9 sa position sur le march\u00e9 \u2013 et c'est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side l'ambition de notre marketing de projet : cr\u00e9er des r\u00e9sultats qui vont au-del\u00e0 de la simple production d'\u00e9lectricit\u00e9 et qui ont un impact.<strong>.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-b192c3d7 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/cubeconcepts.de\/wp-content\/uploads\/2025\/08\/PM-TMS.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ouvrir le communiqu\u00e9 de presse complet du TMS<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Mise en service r\u00e9ussie chez TMS : l'installation de 3 500 m\u00b2 renforce la protection du climat et la comp\u00e9titivit\u00e9 du site. Gr\u00e2ce \u00e0 un travail m\u00e9diatique cibl\u00e9 et des \u00e9v\u00e9nements d'inauguration, CUBE CONCEPTS transforme des projets techniques en succ\u00e8s de communication strat\u00e9giques qui vont au-del\u00e0 de la simple production d'\u00e9lectricit\u00e9.<\/p>","protected":false},"author":3,"featured_media":24386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,21,11],"tags":[],"class_list":["post-24380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-cube-concepts-news","category-pv-anlagen-auf-dachflaechen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erfolgreiches Projektmarketing f\u00fcr TMS CUBE CONCEPTS<\/title>\n<meta name=\"description\" content=\"Das neue Projektmarketing war auch f\u00fcr unseren Kunden TMS erfolgreich. 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